Should You Hire a Pro Photographer for Your Listing?
Jan 18, 2020 | By: Chelsea Doyen-Thomas
Are you wondering if a professional real estate photographer is worth the added cost? After all, you probably have a smartphone or a camera that takes decent pictures. But are the pictures up to standard? Whether you like it or not, images matter more than anything else when it comes to real estate listings.
Buyers spend 60% of their time looking at listing photos before considering looking at a property. Only 20% of their time is spent on listing details and agent description (The Wall Street Journal). Listings with professional real estate photos nearly always sell more quickly and for more money (Redfin). So not only will you get more people interested in the property, but you'll also find that the professional photography pays for itself in the end.
All too often, real estate listings have images that don't represent the property in its best light (both literally and figuratively!) Subpar images=fewer potential buyers. Don't let that happen to your real estate listings!
Top Benefits of Pro Photography for Real Estate
Great real estate photography often requires high-quality DSLR cameras, the right lenses, the use of tripods and more. But the most important factor is the skill, experience, and attention to detail that a pro photographer can provide. Here are some of the biggest benefits of hiring a professional photographer for your real estate listings.
Not Too Big, Not Too Small...Just Right!
It's often hard to create an image that renders a space true to how it really appears. You may have noticed that spaces and objects often look distorted or out-of-proportion when you take a snapshot of them on your cell phone. Rooms may appear larger or smaller than they really are. Walls often appear bowed or bent. But with the right camera lenses and editing capabilties, a pro photographer can create images that are true to form and proportion.
Accurate Colors and Details
Depending on the light source, it can be hard to get the colors and details right when taking a photo. You don't want people to be disappointed when they see the home in person and discover that the flooring, tile or exterior is a completely different color than it appeared online. A professional photographer takes a close look at each room and makes sure to represent it true to its actual color and lighting, and they'll make sure to showcase the best details throughout the property.
The Angles People Want to See
A good photographer thinks about all the angles that a person will want to see in a listing: for example, the view when you walk in the front door, or the view from the living area into the open-concept kitchen. They'll do their best to represent the floor plan in the images so that the potential buyers can picture themselves walking through the space. This is far more helpful to buyers than various shots of random parts of the home.
Positive Vibes, Inside and Out
For best results, real estate listing images should feel welcoming. Each space should be clutter-free and well-lit. You want viewers to associate positive emotions with the home and its surrounding property. A good pro photographer will keep this in mind. Staging the property can also help greatly in this regard.
Searching for a Photographer in Reno, Lake Tahoe, Carson City or Minden?
Professional real estate photography offers tremendous value to your listings! As an experienced photographer located in the Reno and Lake Tahoe area of Nevada, I would be glad to work with you on your upcoming real estate listings.Contact me today to learn more or to schedule a session!